Grover launches e-scooter subscription service


Grover, the Berlin-based startup that offers “pay-as-you-go” subscriptions to the latest consumer tech as an alternative to owning products outright, is going all-in on e-scooters or so-called micro-mobility. The latest to jump in on the e-scooter craze, the company is launching an e-scooter monthly subscription service in Germany.

Dubbed GroverGo, customers can rent the Xiaomi e-scooter Mijia M365 for €49.90 per month and have access to a rental scooter of their own for a fraction of the cost of buying.

The idea — and thinking behind Grover  as a whole — is that instead of purchasing an e-scooter outright (or in this instance, relying on using the sprawling number of pay-per-ride services), GroverGo customers can enjoy unlimited e-scooter rides without the upfront costs or commitment of owning an e-scooter. A GroverGo rolling monthly subscription can be canceled at any time and includes Grover Care damage coverage.